Etymology[ edit ] Look up dump months in Wiktionary, the free dictionary. The term "dump months" comes from the belief that studios use the time periods in question as a "dumping ground" for movies they are contractually obligated to release but believe to have limited commercial prospects at best. The winter weather also adds uncertainty to estimates of potential box office. Two holidays during the time provide some slight relief; however, they are offset by the distraction of Super Bowl weekend, which depresses spending on movies.
I Freaked When Ad Revenue Dropped in January. Now I Know Why.
Sales Success Article: Snap Out of It! 13 Tips for Breaking out of a Slump
The good news is, whatever you're experiencing, we've all been there at least once. The bad news is, most of us don't know exactly how to snap out of a slump, and start making sales. First - don't panic! If you're in panic mode, you can't be creative, and creativity is exactly what you need right now. Besides, just as dogs can smell fear in humans, prospects can smell desperation in sales people. If you panic, your prospects will sense that you're desperate, and they'll avoid you like last night's leftover Tuna Surprise.